Thursday, 24 September 2009
Research
We were asked to research three current magazine front covers and analyse what we found. We used Look, More and Teen Vogue. We had to pick three magazines of near enough the same content and pick out the similarities and differences. We chose magazines which included the subject matters of celebrities, fashion and gossip. This targets a young adult audience of mainly girls or homosexual boys. The different magazines contained different colours, however they all had a running theme of pink throughout. More uses grey and yellow as their subisitute colours; Look uses blue and Teen Vogue uses orange and black. The 'stand out' colours attract a younger audience. Look uses the common Sans Serif font which is like many other magazines. This font is usually used for a more mature audience, which is Look's preferred approach as opposed to More's Century Gothic. Teen Vogue however used both Sans Serif and Century Gothic to give the approach of maturity and a less formal one. All three magazines uses well-known celebrities for their front covers, in a medium-long shot. They are all heavily made-up and smiling directly at the camera. The magazines have an informal approach using words such as 'rocks', 'bombshell' and 'wow'. They also address the reader directly, using words like 'recharge your style'. The covers are bright and eye catching, with offers for money off on spray tans and shoes, which is what the typical reader would be happy with. They have columns along the sides displaying latest fashions, shown inside the magazines.
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