audience research

We have been asked to create a student magazine on a subject matter of our choice. Our magazine is going to be based on fashion around college. The target audience for our magazine will be a 16-19 year old females, who are C1/C2 on the jicnar scale. Their demographic profile will be either Materialists or Aspirers. here are some statements about our typical reader..


They would rather have a spray tan than just not show their skin.

They would listen to Radio 1.

They would rather have a cosmopolitan than a pint.

A life without a phone, make-up or Facebook would be a life not worth living.

They would rather pay double for a taxi than be seen on a bus.


Why spend mine, when i can spend yours?


They would rather party all night and sleep all day.


They would buy other weekly gossip magazines, such as Heat and Look.


Why watch a comedy with your boyfriend, when you can both cry at the notebook?

Five things we need to do to target our audience effectively?

1. Use a chatty, informal tone to catch their attention.



2. Use bright colours that make it seem more upbeat.



3. Use a Serif font with a more rounded edge.



4. We will put details about stories inside about celebrities, gossip and fashion to attract their attention.


5. The photo on the front of the magazines would be a heavily made up model.