Sunday, 17 January 2010

audience research.

The audience for my music magazine will be of mixed genders aged 18+ as my magazine may contain adult content. They would prefer to read about lyrics and meanings rather than just browse the pictures as music is a story to them. They would buy the magazine for information not for gossip, however the female readers may like to know the latest news.


They may not have a favourite colour as i doubt they care, but if they did, it'd probably be red, or blue, and probably hot colours for the women. They would probably like to look at the pictures to see the latest fashions and gadgets, and the men may like to look at pictures of the women.


The readers of my magazine, may not live with their parents and may be in a full-time job or in the music business. They may not be in education due to 'attitude' but they may be in college, the females studying 'hair dressing or beauty' and the males studying 'mechanics or building'. They may work in sport shops or high street fashion shops, but never somewhere down market as this is bad for their image. Some of my readers may not have a job and be on the 'doll' but still aspire to be something, but don't have the motivation. If they do live with their parents they may stay at home in the days as they probably don't go to school, and then go out on the night with their friends. If they drive, they probably drive around the city/town they live in, playing loud music of their favourite artists. Otherwise they may go out to underground nightclubs, and maybe illegal parties.


They most likely smoke marijuana and cigarettes. They may shop at JD sports, JJB and High street fashion shops such as 'Topshop and H&M'. For designer labels, they may get it cheap from somewhere or online. They may watch programmes such as 'my wife and kids' 'skins' 'pimp my ride' 'cribs' and 'run's house'. They may watch music channels such as 'MTV base' and 'Channel aka'. They may have alot of tattoos, and most probably have a criminal record. This may not relate so much to the women. The women most probably like to dance and drink bacardi and coke, or cocktails. Whereas the men may drink alcoholic drinks such as 'Budvar' or something more upmarket to make them look good. The men may have posters on their walls of their favourite artists, where as the women would have the men they are most attracted to, half dressed, as their phone wallpaper or computer background. The women have acrilyic nails on a regular basis, and both genders wear alot of jewellery.


They will wanna know all about up coming concerts, album releases, new artists and other latest information about their favourite artists.


My magazine will be distributed every month by Frontline and sold in major stores such as WhSmiths and large supermarkets so it is easy accessible and has a wider reader scale. A website and radio station would also be created, to allow the audience to listen to their favourite music and to know the latest updates inbetween issues.

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